Research firm IDC predicts that by 2016 more than 400 million consumers will use a smartphone to watch TV and movies. This represents a 36% compound annual growth rate (CAGR) from 2011 to 2016. Meanwhile, tablet usage for viewing movies and TV will grow at an even faster CAGR of 52% during the same period. As these numbers skyrocket, service providers have opportunities to increase customer engagement with their brand and to drive revenue by offering multiscreen video.
In this new IDC Analyst Connection, exclusive to Quickplay, IDC’s Greg Ireland, Research Manager for Multiscreen Video and Deb Osswald, Research Vice President, CSP Operations, take a look at the growing international demand for multiscreen services. The document discusses the complexity in building multiscreen video delivery infrastructure and explores key requirements when evaluating managed service vendors.
In conjunction with IDC’s Analyst Connection, Quickplay explores the complexity of deploying multiscreen video services and the advantages of using a managed service model through a series of white papers entitled: Build at Your Own Risk: Why Managed Services for Multiscreen Video Makes Sense.