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Consumer Survey Report

The 2013 report conducted by Vision Critical for Quickplay surveyed 1,862 respondents across Canada, US and the UK, delivers insights on these questions:

  • Live TV continues to prosper in the UK , particularly among tablet and smartphone owners, while VOD wins tablet viewers in North America
  • 50% of consumers or more in each country are willing to pay for premium content and advertising free access
  • At least two thirds of respondents in each country indicated that reduced costs, better programming quality and increased content choice would drive device usage
  • 62% of US viewers are less likely to get irritated when it comes to seeing video ads on their devices

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Report contains information on consumer viewing preferences, the preference for live TV versus VOD, factors that increase device usage, and more.

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