The 2013 report conducted by Vision Critical for Quickplay surveyed 1,862 respondents across Canada, US and the UK, delivers insights on these questions:
Live TV continues to prosper in the UK , particularly among tablet and smartphone owners, while VOD wins tablet viewers in North America
50% of consumers or more in each country are willing to pay for premium content and advertising free access
At least two thirds of respondents in each country indicated that reduced costs, better programming quality and increased content choice would drive device usage
62% of US viewers are less likely to get irritated when it comes to seeing video ads on their devices
Download the full report
Report contains information on consumer viewing preferences, the preference for live TV versus VOD, factors that increase device usage, and more.
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