Today’s consumers use more than just televisions and set-top boxes to watch movies and TV. With the variety of devices available in the market, it’s essential that your video content functions for all of your customers – no matter what devices they are using. In this article, the second in the “Build at Your Own Risk” series, Quickplay explains why encoding alone is not enough to ensure a high quality viewing experience on all devices and suggests an alternative that will bring you the most ROI from your multiscreen video offerings.