Market Tools Survey Results

The 2012 Market Tools survey found increased interest and adoption of mobile TV and multiscreen services with 57 percent of respondents reporting that they are interested in a multiscreen video service, up from 48 percent in 2011.

Key findings of the survey

  • 72 percent have been mobile TV and video users for a year or less
  • 81 percent of users indicate that they watch more mobile TV and/or video on their mobile phone or tablet than a year ago

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Report contains information on adoption of mobile video, consumer viewing preferences, competition among multiscreen providers, and more.

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